The web has evolved, why hasn’t your marketing?
The Internet is increasingly about social media – blogs, social networking sites and other forms of user-generated content. And social media is about individuals communicating to each other about the things that they believe in. About their passions. About what is important to them. In other words, a social media user is an advocate - of something.
Many of your best “customers” are social media users, and they can become advocates for you as well – if you help them.
Engagement marketing and social media
Engagement marketing is where organizations and their advocates come together to create and manage marketing communications. Since it is “user-generated”, it is the marketing equivalent of social media, and naturally fits within social media.
The promise of engagement marketing is that the creativity and passion of the advocate will lead to more effective marketing and better insights.
The pitfall of engagement marketing is that “anti-advocates” can easily slip in, at best becoming a nuisance, and at worse leading to some really bad publicity.
So you need a service that empowers the “good guys” while screening out the “bad guys”, allowing you to leverage the advocacy inherent in social media while maintaining full control of your marketing. That’s where Netvocate comes in.
Introducing Netvocate
Netvocate enables organizations of all sorts to conduct advocate-supported marketing campaigns within social media.
With Netvocate, your advocates can participate in the marketing process by creating and/or distributing your communications. But you still retain complete control of both the final content and where it runs. So you can leverage your advocate’s passion, creativity and social networking skills while being confident that your communications are firmly in your control.
Netvocate’s products are specialized for each purpose, as follows:
• Netvocate Engage™ for advertisers. Turn your banners “viral” by making them customizable and distributable by your advocates.
• Netvocate ChipIn™ for fundraisers. Enable your supporters to raise funds for you via fundraising badges placed on their blog or social networking site.
• Netvocate BuzzBadges™ for web properties. Have happy users? Help them to promote your site by providing them with badges they can customize and promote on their social media sites
Netvocate is web-based and intuitively designed so that organizations can create a campaign within minutes and manage campaigns with ease.
To find out more…
To find our more about Netvocate or to schedule a demo, please email inquiries at netvocate com with your name, title, company name and website URL.
